WELCOME TO SMALL WINS

Become a better cook, effortlessly

SMALL WINS is a newsletter by me, Alexina. I’m a cook, MasterChef finalist and author based in London. Welcome!

This newsletter is all about enhancing your cooking, your home and your life in small, manageable ways.

I wasn’t born an amazing cook — in truth, I was probably the least naturally gifted in my foodie family. But I reached the final of MasterChef through lots of small improvements made over time… and it’s a life lesson that bears repeating: often it’s the small steps that lead to the big wins.

So here’s what you need to know about Small Wins…

Why should I subscribe?

To become a better cook, effortlessly.

The joy of this newsletter is that you don’t need to go searching for — or experimenting with — the small wins: I’ve done that for you over the last 15 years. By subscribing, you’ll get them delivered straight to your inbox.

What will I receive?

Free readers, you will receive one small win every fortnight.

Here’s a sample of recent posts:

• The best chocolate sauce happens to be vegan

• What they don’t tell you about cooking rice

• The salad dressing that all my friends go wild for **

• The cheapest way to improve your gut health

• Why the best pizza dough is also the easiest

Paid subscribers, you will join the Small Wins+ community and receive more frequent content. In addition to the fortnightly small wins, you can expect:

• A monthly 101/deep-dive into topics such as kitchen organisation, pasta, potatoes, chicken and Christmas — i.e. a set of handy reference guides that you can return to again and again

• ‘Extra wins’ such as ‘5 tips for actually enjoying your own dinner party’ and a comprehensive and detailed account of my TopJaw recommendations

• Direct access to me in the Small Wins chat — consider me your cooking agony aunt, your kitchen organisation fairy godmother etc. etc.

• Automatic entry into quarterly giveaways of cookbooks, ingredients + kitchen equipment

• My sincerest gratitude in enabling me to write this newsletter, and also continuously improve it

Paid subscriptions cost £59/year (equivalent to £4.92/month), or £8/month.

⭐ If you choose to join at the founding member tier (which is an annual subscription but one where you pledge a higher value) then a huge thank you for your support — know that you are making a massive difference to my ability to keep working in the food industry (and continuing to produce these newsletters). ⭐

I look forward to having you as part of the Small Wins community.

Love,
Alexina

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If you’re new to Substack and a bit unsure of how it all works, take a look at my post on how to navigate Substack.