WELCOME TO SMALL WINS
For those who want achievable tips and ideas for improving their cooking, their home + their lives
SMALL WINS is a newsletter by me, Alexina. I’m a cook, MasterChef finalist and author based in London. Welcome!
This newsletter is all about enhancing your cooking, your home and your life in small, manageable ways.
I wasn’t born an amazing cook — in truth, I was probably the least naturally gifted in my foodie family. But I reached the final of MasterChef through lots of small improvements made over time… and it’s a life lesson that bears repeating: often it’s the small steps that lead to the big wins.
So here’s what you need to know about Small Wins…
Why should I subscribe?
To become a better cook, effortlessly.
The joy of this newsletter is that you don’t need to go searching for — or experimenting with — the small wins: I’ve done that for you over the last 15 years. By subscribing, you’ll get them delivered straight to your inbox.
What will I receive?
Free readers, you will receive one small win — something to enhance your cooking, your home or your life — every fortnight.
Here’s a sample of recent posts:
Paid subscribers, you will join the Small Wins+ community and receive weekly content. In addition to the fortnightly small wins, you can expect:
A monthly 101/deep-dive into a topics such as kitchen organisation, pasta, potatoes, chicken and Christmas — i.e. a set of handy reference guides that you can return to again and again
‘Extra wins’ such as ‘5 tips for actually enjoying your own dinner party’ and a comprehensive and detailed account of my TopJaw recommendations
Your questions to be prioritised (plus you’ll have direct access to me as your cooking agony aunt in the Small Wins chat)
Automatic entry into quarterly giveaways of cookbooks, ingredients + kitchen equipment
My sincerest gratitude in enabling me to not only write this newsletter, but also to make it even better
Paid subscriptions cost £59/year (equivalent to £4.92/month), or £8/month.
⭐ If you choose to join at the founding member tier (which is an annual subscription but one where you pledge a higher value) then you will be entered into a draw to come over to mine for a special dinner party/supper club (taking place June 2025). If you choose to join at this level then a huge thank you for your support. ⭐
I look forward to having you as part of the Small Wins community.
Love,
Alexina
If you’re new to Substack and a bit unsure of how it all works, take a look at my post on how to navigate Substack.